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16th January 2020
2019 best year yet for Croatian tourism

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2019 was the best year yet for the Croatian tourism industry, with nearly 21 million arrivals and 108.6 million overnight stays, up by 5% and 2.4% respectively, while 2020 is expected to see a continuation of positive trends, with tourist turnover increasing by 3-5%, Tourism Minister Gari Cappelli told a press conference on Tuesday.

Cappelli said he expected total revenues to have increased by up to 8%, but added that exact figures would be released by the central bank at the end of March.

"Based on the data for the first nine months of 2019, when revenues were 9% higher, we can say that revenues for the whole of 2019 will be about 5%, and possibly up to 8%, higher than in 2018. This is supported by excellent spending during the Christmas period and the total increase in daily tourist spending in the last year and a half by about 20%, from 79 to 97 euro," the minister said.

"Already now we know that last year spending by visitors staying at hotels increased by 18% to about 140 euro a day, spending by those staying at campsites rose by about 8% to 70-odd euro a day, and spending by tourists staying in private accommodation increased to about 96 euro a day," he added.

Cappelli also noted the increased quality of service, saying that HRK 1.05 billion had been invested in the tourism industry last year, and based on a survey conducted by the ministry, investments are expected to increase this year by about 20% to HRK 1.07 billion. A further HRK 3-5 billion was expected to be invested this year as a result of a new bill on tourism land, which should be passed in the first half of the year.

Cappelli said that a national plan for sustainable tourism was expected to be presented later this year. "This is an important goal for us during the Croatian presidency of the Council of the EU. We will call on the EU member states to follow in the same direction because only quality, responsible and sustainable tourism, which incorporates digitisation and smart solutions, has a future."

Announcing major promotional activities for 2020, Croatian Tourism Board (HTZ) Director Kristjan Stanicic said that the aim was to strengthen the brand, tourist spending and Croatia's position in remote markets, while maintaining its good position in the European markets.

"Because of the Croatian EU presidency, the HTZ has already begun a branding campaign in several European markets, which will be conducted basically all year round," Stanicic said, adding that a special focus would be on promoting nautical and business tourism and on further cooperation with large global companies such as Google, LonelyPlanet and Expedie. He said that Croatia would participate in over 40 international travel shows and about 100 presentations.(mint.gov.hr) 


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Croatia Again in Top 10 Countries with Most Booking.com Awards

HRTurizam reports that nearly one million awards (986,449) were awarded across 220 countries and territories. Among the ten countries with the highest award winners was Croatia, which boasts 42,763 winners.

The awards acknowledge these partners for their superior hospitality and for providing travelers with incredible experiences when booking accommodation.

Numerous countries and destinations continue to provide excellent service year after year, and in 2020, the countries with the most awards include Italy (130,253), Spain (66,755), France (61,492), Germany (49,777), Croatia (42,763), the United States (42,112), the United Kingdom (41,848), Poland (36,793), Russia (36,296) and Greece (33,259).

The spectacular increase in the number of award winners continues this year among apartments. This type of accommodation is again at the top of the list, accounting for almost 40% of winners among accommodation facilities globally in 2020.

For the third year in a row, they made up four of the five most awarded types of accommodation: apartments (380,936), hotels (179,869), private accommodation (94,162), weekend homes (82,241) and bed and breakfasts (75,875). In Croatia, the most awarded accommodation types are apartments (33827), private accommodation (3989), weekend homes (1555), villas (933) and hotels (729).

Although hotels are second in awards globally, three-quarters of all award-winning accommodations (75%) are made up of apartments and holiday homes and other unique accommodations, including options from boats and igloos to country lodging. A recent poll conducted by Booking.com on more than 22,000 travelers found that nearly two-fifths (39%) of global travelers prefer to stay in a weekend home or apartment over a hotel.

Dubrovnik, Zagreb, Opatija, Baska, Cavtat, Osijek, Cres, Korenica, Slunj, and Rakovica provided the warmest welcome on the Croatian market.

On the other hand, the top 10 Croatian accommodations to receive the Traveler Review Awards in 2020 are Apartment Spectre, Zagreb, Embassy Row BnB, Zagreb, Studio Makala, Trogir, Momentum Apartment, Split, Apartments Beso, Makarska, Luxury Apartment Dvor, Split, Apartment Roman Heritage, Split, Neretva Valley Apartments, Metković, Apartmani Nila, Pučišća, and PREMIUM, Osijek.




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